Leaflets are a successful advertising tool and productive marketing strategy for local businesses. It is most successful for call out services where the provider comes to the customer; for example in the general maintenance and fast food industries, although leaflets are also used by larger companies to advertise promotions and products. The fast food industry reaps the greatest rewards from this method, targeting customers within its delivery zone with regular leaflet drops. This direct marketing ensures that the consumer has all the information needed to use the service without having to ever visit the establishment, increasing the consumer base and maximising potential profits.