Business cards speak volumes to potential clients and associates about who you are and what you do. It gives a first impression that dictates how you and your business will be viewed, so it is important to spend time considering the impact that your card will have. The type of logo, the colours and amount of information on a card are a chance to sum your business up as hard hitting, slick and competitive or gentle, laid back and welcoming. It is wise to consider types of business card printing available too, as the impact of laminated, embossed or watermarked cards all make a different impression.