Whatever happened to Athena?

Did posters go out of fashion or was it the faux sepia aesthetic and the slightly sleazy sexy overtones of the images that the public rejected?  Posters used to be big business, but the shops seem to have all but disappeared that specialised in them.  Now it seems the only way to pick up a poster is to go online.  Poster printing has undergone a digital revolution; we can raid the hard drive and pick our own image to blow up.  This final farewell to a photographic fallacy allows for creative freedom and the liberation of wall space in bedrooms worldwide.