While the majority of business cards are designed with a black on white emphasis, many companies are now deciding to pursue a different course instead designing original and memorable cards. Business cards hold all the relevant information that potential customers need, subsequently, by having a design that is original and unique it is more memorable and hence more likely to court potential business. Designs that incorporate holograms or modern art are becoming increasingly popular in business circles; a business card is a representation of a company's services or products and by utilising these original design features, it is possible to represent a business in the best possible light. Unusual business cards will be kept for further reference and be shown to far more people; a plain design will simply be binned at the first opportunity. So for a memorable card try and remember that being unique is key to success.